Industry Spotlight: Q&A with Fashion Designer Michelle Ramsay
In this, the first installment of our ongoing industry spotlight series, we will be speaking to Michelle Ramsay, owner of Michelle Ramsay Design. Michelle is a freelance fashion designer, working with both new and established brands in the fashion industry. Designers like Michelle are a vital part of our industry, allowing clothing manufacturers to create and refine ideas before putting the garments into production.
1) What is your background?
After graduating in Fashion Design I worked in London for The Arcadia Group in women’s fashion. My career progressed working for various high street brands in both supply and as an in house designer, until I reached senior level multi product designer. I set up the studio in 2014 after 15 years in the fashion industry.
2) Who is your typical client?
I have two main types of clients. The first are established brands, who need extra help with a season, or new design input into their ranges. These brands have existing product to design around, and have often have current clients and suppliers.
The second are start-up brands, to whom I tailor a specialist service. Typically these are people with no background in the fashion industry, who have a raw idea and need an experienced fashion designer to help translate their ideas into a format that a factory can understand. They not only utilise my design skills, but also look for advice on the industry and the next stages by means of consultation services.
3) Why is it so important that professional designs are made?
Designs and tech packs are like blueprints for apparel, detailing front and back views, technical manufacture information as well as pantones, fabric, prints, logos and sizing. No matter how great a manufacturer is, they can only get something right if they have been given the correct information and direction from the client. This is where professional designs come in.
I see so many start-up brands that have wasted time and money approaching a manufacturer with images from the web, or really limited information, and wonder why a sample is not correct or sometimes not possible. The initial outlay to employ a professional designer will save the client a lot of money in the long term.